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The Whitsunday Region is jumping for joy at another increase in international visitors to the region.
The recently released International Tourism Snapshot by Tourism and Events Queensland has shown a 12.5% increase in international visitors to the region for the year ending March 2015. Currently overall international visitor numbers in the region sit at 209,000 with the bulk of the visitors coming from Europe.
The snapshot has shown where overall growth was largely driven by the New Zealand and German markets, while China recorded 10,000 visitors for the first time, which has been a welcome result for the region as an emerging market. Growth in both visitation and length of stay contributed to a 17.5% increase in International expenditure, equating to $141.2M.
Council’s Mayor Cr Jennifer Whitney said “the results are very pleasing and demonstrate the resurgence of the Tourism industry in the region. The work undertaken by our tourism operators, Whitsunday Marketing and Development in partnership with Tourism and Events Queensland is continuing to generate positive growth within the tourism sector,”
“The growth in the international market demonstrated in the most recent snapshot demonstrates our key indicators are going in the right direction, more visitors, staying longer and spending more is great for everyone,” Mayor Whitney said.
“All in all this places our tourism industry in a strong position to be able to work with Whitsunday Marketing and Development and Council in forming up business cases to build momentum for an International Charter Program to be implemented in the upcoming year from the Whitsunday Coast Airport.”
The Whitsundays are the 5th largest international tourism market in the State of Queensland behind Brisbane, Gold Coast, Cairns and the Sunshine Coast respectively and of the top 5 the only region that currently does not enjoy direct international access.
Council’s Chief Executive Officer Scott Waters said, “Council’s recently adopted and publicly released Master Plan and Feasibility Study demonstrates the opportunity that international services provide for our region.”
“Creating direct access via an international charter program will achieve connections with new markets and expand those markets that are already delivering for our region allowing for further growth, development and job opportunities for our tourism industry and broader economy.”
Whitsunday Regional Council will soon be embarking on a community consultation process to discuss with the community the steps required in delivering a joint venture partnership to develop the Whitsunday Coast Airport.
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For media enquiries, contact:Scott Waters, Chief Executive OfficerPhone: 07 4945 0601, 0417 7883 680 or Email: email@example.com