The fluid shapes intertwining  represent the link between all the townships that form the regional area. Each of the colours represents vibrant and energetic colours, with each colour representing a major industry or natural element of the region.

Blue/aqua tones – the different and ever changing colours of our tropical ocean;
Pink – the vibrant colours of the coral and reefs;
Green – the rolling cane fields of the local sugar industry, the richness of the vibrant horticulture industry, the rainforest, coastal mountain ranges and Whitsunday islands;
Yellow – the sunshine and sand; the iconic mango and various types of produce.
Orange – the rich earth found in the inland parts of the region and the cattle industry;
Black – the mining and heavy industry found in the Bowen basin and Collinsville.

The typography is a combination of casual typeface that represents the atmosphere within the region, coupled with a corporate font for the wording Regional Council. 
  1. P  1300 WRC QLD (1300 972 753)
    Email  info@whitsundayrc.qld.gov.au

    67 Herbert Street, Bowen
    Shop 23 Whitsunday Plaza, Cannonvale
    Cnr. Stanley and Conway Streets, Collinsville
    52 Main Street, Proserpine
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